Do you already have a Microsoft BI OLAP cube in Analysis Services? Market Basket Analysis can be added to your solution for new insights and a better understanding of the relationships that exist within your data. Access your Analysis Services Data Mining Model using user friendly tools such as Excel.
Examples of where Data Mining can bring value include:
· Retail – Discover which products are most likely to be sold together, what geographic locations prefer certain combinations of products, and how external factors can impact product sales
· Manufacturing – Analyze the relationships between different types of defects and the factors that cause them. Discover new efficiencies by exploring combinations of activities that result in increased productivity
· Marketing – Discover the relationships between different attributes of your customers that can lead to more effective campaign targeting and increase the likelihood that a marketing targets the right audience